South Africa's Premier Tyre Recycling Company
Every year, millions of tyres end up polluting Africa's land and water. Bela Gen Tyre Solutions is on a mission to transform this waste crisis into a clean, circular economy — for Africa and the world.
Our Purpose
Bela Gen Tyre Solutions exists to eliminate tyre waste from Africa's environment through world-class recycling technology, rigorous compliance, and an unwavering commitment to community upliftment. We do not just process tyres — we build a sustainable future, one tyre at a time.
What We Do
From the moment a tyre is collected to the moment its materials are reborn as new products, we manage the entire lifecycle — so you don't have to.
We operate a structured, scheduled tyre collection service across South Africa and expanding into neighbouring SADC nations. Whether you are a tyre retailer, automotive workshop, fleet operator, or municipality, our logistics team ensures seamless, documented removal of your waste tyres — at no hassle to you. Every collection is tracked, certified, and compliant with EPR regulations.
Available NationwideUsing advanced mechanical shredding, cryogenic and ambient granulation technology, we transform end-of-life tyres into three valuable commodities: high-quality crumb rubber, recovered carbon black, and reclaimed steel wire. Our zero-landfill processing model ensures every part of every tyre is given a second life.
Zero Landfill GuaranteedWe understand that industries have unique demands. Our team engineers bespoke recycled rubber products and materials tailored to your specifications — from specific crumb rubber particle sizes for sports field applications to custom formulations for industrial sealing and construction.
Tailored to Your NeedsNavigating South Africa's environmental legislation — NEMA, the Waste Act, and EPR regulations — can be complex. Bela Gen acts as your compliance partner. We provide full certification for tyre disposal, detailed documentation for audits, and assist your organisation in meeting its EPR obligations. We keep you legal so you can focus on your business.
NEMA & EPR CompliantWith a founding team boasting doctoral-level expertise and deep operational experience, Bela Gen offers consulting services to municipalities, industrial parks, mining operations, and continental partners seeking to establish tyre waste management programmes across Sub-Saharan Africa and beyond.
Strategic AdvisoryWe are not just a waste company — we are a materials supplier. Our crumb rubber and recycled products are available to contractors, civil engineers, landscape architects, and manufacturers who want to build with sustainable materials, contributing directly to your ESG reporting credentials.
B2B Supply AvailableHow It Works
Our five-step process is the most rigorous, transparent, and efficient tyre recycling system on the African continent.
Scheduled pickup from tyre retailers, fleets, municipalities, and industrial clients with full documentation.
Tyres are categorised by type and size. Salvageable tyres are identified; others proceed to processing.
Industrial shredders break tyres into chips, crumb, and powder — separating rubber, steel, and fibre.
Crumb rubber, carbon black, and steel wire are separated, refined, and quality-tested to specification.
Finished materials are supplied to construction, sports, and industrial sectors. Zero waste to landfill.
Why Choose Us
"The tyre waste problem in Africa is not a burden — it is one of the continent's greatest untapped resource opportunities. We are here to unlock it."
Leadership
A family-driven enterprise with world-class expertise, united by a single purpose: to make Africa's environment cleaner and its economy greener.
Dr Mabela is the visionary force behind Bela Gen. Holding a Doctorate degree, Dr Mabela brings deep academic expertise and strategic acumen to the organisation. With a passion for environmental sustainability and a track record of turning complex challenges into scalable solutions, Dr Mabela is charting a course from South African innovator to global recycling leader.
Natotela is the environmental backbone of Bela Gen — the expert who ensures every process, output, and decision is held to the highest environmental standard. Natotela oversees environmental impact assessments, regulatory compliance monitoring, and the continuous improvement of our processing techniques, guaranteeing clients can trust their tyre waste is handled responsibly.
Yothum is the operational powerhouse of Bela Gen, overseeing the day-to-day excellence that defines our service delivery. With sharp organisational skills and an intimate understanding of logistics, supply chain, and processing operations, Yothum ensures every collection, processing run, and client interaction meets the highest standards of quality and reliability.
Beyond Business
We believe that a recycling company should recycle more than rubber — it should recycle opportunity. Bela Gen is deeply committed to uplifting the communities in which we operate.
Our Approach
Bela Gen operates on a circular economy philosophy: nothing is waste until you stop being creative. Our approach integrates environmental science, operational excellence, and social responsibility into every aspect of the business.
Investment Opportunity
The African tyre recycling market is a high-growth, high-impact sector with enormous untapped potential. Bela Gen is positioned at the frontier — with the team, technology, and compliance framework to lead it.
South Africa alone generates over 55 million waste tyres per year. Across Sub-Saharan Africa, the figure exceeds 200 million. Current recycling rates are below 15%, leaving an extraordinary market gap for a compliant, scalable operator.
Our model is built to scale — from South Africa to SADC, to East Africa, to international markets. Our systems, certifications, and expertise provide a replicable blueprint for continent-wide and ultimately global expansion.
Impact investors and ESG-conscious funds will find in Bela Gen a business that delivers measurable environmental and social returns alongside financial performance. Every rand invested directly reduces tyre waste, creates jobs, and cleans Africa's environment.
South Africa's EPR regulations (2021) mandate that tyre producers take responsibility for end-of-life management. This creates structural, long-term demand for compliant recyclers like Bela Gen — a regulatory moat protecting our business.
Led by a founding team combining doctoral academic expertise, operational management excellence, and environmental science credentials, Bela Gen has the human capital to execute. Investors back teams as much as ideas — and this team delivers.
We actively seek strategic investors, DFI partners, development bank funding, and joint venture opportunities across the continent — from impact funds to private equity to industry players.
Ready to invest in Africa's green future? Let's start the conversation.
Request Investor DeckGet In Touch
Whether you are a client with waste tyres to collect, an investor seeking opportunity, or a partner looking to collaborate — we want to hear from you.
Send a Message